Video marketing is a great way to get your message across, and YouTube is one of the best places to do that. This article will give you 6 tips for using YouTube video marketing for your business. The first tip is to use videos with text annotations so people can click through links in the video description or on captions. The second tip is to make sure that you’re making an engaging video by adding a call-to-action at the end of every video. These are just two examples of how you can utilize this powerful tool!
Plan your video marketing strategy
Planning your video marketing strategy is the first step in using YouTube to your advantage.
You want to make sure that you have a purpose when making videos and are able to articulate it clearly, even if it’s just for yourself or your team members.
The point of having an intentional video plan is so that everyone knows what they’re supposed to be doing with their time – creating content for social media, optimizing for SEO, etcetera.
And without this kind of planning, there will likely be conflicting ideas about what needs to be done on any given day which can lead down many different roads instead of one unified path towards success!
If you don’t know where or how you should start then take some time out of each week (maybe 30 minutes).
The key to a successful video marketing strategy is to have an idea in mind that you know will work on your platform and with your audience.
If it’s not working then tweak the content or do some research into what other videos are doing well, connect with those channels if they’re influencers, try creating something similar but different enough that people can tell there is a difference – just don’t copy!
This should be easy because YouTube has many tools to help creators succeed including their Creator Academy which teaches best practices for growing audiences and building careers on YouTube.
Make a list of what you want to include in your video
One of the best ways to create a successful video is by knowing what you want it to include.
You need to come up with an idea, theme, or story that will entice your audience and present valuable information for them in the way of teaching, educating, inspiring – these are all great topics! If you’re going to make a list then be sure they’re not too long because there isn’t much room on the screen so if people don’t know what they’re looking at the first time around then chances are they won’t bother scrolling down.
I always recommend to anyone just getting started on YouTube that they should create a list of the topics or videos, and then when it’s time to film a video tackle one thing at a time.
Create an outline for the content of your video
Outlining makes the video production process a lot easier and smoother.
I always recommend to anyone just getting started on YouTube that they should create an outline for the content of their video, which will help them know what information is coming up next.
This way you don’t have to worry about forgetting something or panicking when your memory doesn’t serve you well! You can also use this time to look at other videos in your niche so that you have fresh ideas – but try not to copy anything from someone else’s work because it could get flagged by YouTube as spammy.
Make sure if there are any special effects involved (image overlay, filters) then make these edits before filming begins.
Outlining is also helps you to know how long the video will be, which is something you need to consider when planning a channel.
If there are any questions in your outline that need more information or research, make sure to mention this so that it does not come as a surprise later!
The last thing I want to recommend for anyone just starting with YouTube is an app called TubeBuddy.
This handy little tool allows you to view analytics on your videos and gives recommendations for improving performance – from what tags work best to helping increase views by targeting audiences who may like your content better than others.
Choose the best camera and editing software for you
If you are just starting out and don’t have a budget, use your smartphone or tablet.
Both are capable of shooting HD video and provide editing capabilities to get you started without breaking the bank!
If you some initial budget to spend, there are a number of great cameras available.
My personal recommendation is the Canon EOS Rebel T100 – this camera is perfect for beginners and advanced users alike because it offers both simple point-n-shoot controls as well as full manual control options–all at an affordable price!
There’s also plenty of free or inexpensive editing software that can help you get started with making your video look polished to share on YouTube much easier.
Adobe Premiere Pro CC (or just use Quicktime) makes it easy to edit HD video into professional-looking content quickly and easily before uploading it onto YouTube.
But do not worry too much about the equipment, as many times it is not about the gear but what you do with it.
Use YouTube’s Creator Studio
Use YouTube’s Creator Studio to plan, upload, and manage videos on YouTube. YouTube makes it easy to upload, promote and share your videos with the world.
It’s also a great way for you to reach more people on their smartphones or tablets–where they’re watching over half of their video content every day.
Your library will be full of all your favorite videos that others have uploaded which is great both for when you are looking for inspiration as well as giving back by using those same clips in your own videos!
YouTube offers free templates if you want an easier start, but there’s no need to worry about formatting too much because once published any changes will apply across all devices automatically so make sure what looks good on one device works just as well everywhere else.
This is very important because it helps other users identify your content and assign it to a relevant category, which increases the chances that people will find what they’re looking for.
Tags are also great for connecting with like-minded creators who might be interested in collaborating or just recommending you as someone worth following!
And don’t forget to fill out all of the info on those tags either! Especially important if you want viewers to know who’s behind this awesome video because otherwise, no one will know where it came from.
So make sure to use relevant tags that will help your video connect with viewers.
There are some free tools to find the right keywords and tags for your videos
You can use YouTube’s own Keyword Tool tool to find the most popular keywords related to a topic, or you could try using one of these free third-party tools.
- TubeBuddy (great if you’re trying to grow on YouTube);
- VidIQ.com (helps with audience development by suggesting alternate video titles based on what people are searching for).
And then once your video is uploaded, don’t forget about all those other important steps that go into creating an effective marketing campaign!
Conclusion: You know that YouTube is the second largest search engine, and with 6 tips like these you can harness its power for your business. What other ways have you seen people use video in marketing? Comment below!